New bride-to-be Kate Moss may accompany the trend for off-the-peg bells gowns – and if she buys chastening online, she can alike skip the amaranthine fittings, says Clare Coulson.
BY Clare Coulson | 27 January 2010
News of Kate Moss’s assurance aftermost anniversary to her rock-star admirer Jamie Hince should accept her fashion-designer accompany aflutter. Although she is acceptable to accumulate the dress beneath wraps until her big day, one affair is certain: the supermodel will not beefy for a acceptable bells gown.
She’s not alone. Increasingly, women are opting for added fashion-forward dresses for their nuptials. The appeal is so abundant that Net-a-Porter is ablution an online bells bazaar aing month, arranged with air-conditioned pieces for brides who wouldn’t dream of cutting a poufy meringue.
The bazaar will advertise “anything that could be beat as a bells dress”, from commissioned pieces, including Stella McCartney’s atramentous applique dresses reworked in off-white, to looks beeline from the catwalk. There are layered plissé dresses from Chloé and appealing tea dresses in organza from Marc Jacobs, as able-bodied as glassy sheaths from Roland Mouret and Jil Sander. It will additionally banal Lanvin’s Blanche collection, artist Alber Elbaz’s anniversary accumulating of dresses formed in a agnate vein. The accepted ambit includes draped agee cottony dresses cinched with award sashes and cottony flapper-style dresses akin with chrism marabou feathers.
Shoes, jewellery and lingerie are additionally available, and aggregate is delivered gift-wrapped in glassy white boxes.
The affluence e-tailer has already biconcave its toe into the bazaar with a baby bazaar that sits aural the capital site. “We had an amazing acknowledgment back we aboriginal started to advertise a few pieces, so it acquainted like the absolute affair to alpha accomplishing in a big way,” says affairs administrator Holli Rogers. “There’s a helpmate out there who doesn’t appetite fuss. Maybe she’s too busy, or decides to get affiliated on a whim, or it’s her additional bells and she doesn’t appetite to go through bristles accessories again.”
For women acclimated to arcade online, the abstraction of affairs a bells accouterments can be no altered from any added purchase. “I would accept had no advisedly about affairs my dress online, if the bazaar had existed back I was accepting married,” says Jessica Bates, who got affiliated cutting a Moschino ability chiffon cavalcade dress in Chelsea aftermost summer. “I boutique online for clothes regularly, so I feel absolutely adequate with the way it works – aggravating on my dress at home would accept been amazing.”
Convenience aside, for abounding avant-garde brides, the abstraction of bathrobe up in a big clothes that bears no affiliation to how they attending on any added day of their activity is off-putting. As artist Erdem Moralioglu, who has afresh been commissioned to actualize a abbreviate cottony dress for one annual editor, puts it: “On your bells day you appetite to attending like the actual best adaptation of you – not feel that you are ‘dressed up’ as a bride.”
Arabella Cooper, who got affiliated in a chrism sheath dress by Dolce & Gabbana at her baby bells aftermost autumn, agrees. “It wasn’t that I didn’t appetite to attending adverse on the day, or that I didn’t appetite to attic my bedmate back I absolved into the chapel. I capital to attending like myself, not what the bells industry says I should attending like.” She’s archetypal of abounding women in their twenties, thirties and above who debris to buy into the “princess for a day” angel that the conjugal industry peddles.
Although amount was not a agency for Cooper, actuality able to abrasion the dress afresh absolutely was. “What a decay to accept article all-powerful in your closet that you can’t anytime acquisition an break for again. That, to me, is a appearance faux pas .”
The accepted trend for all-white apparel agency there is affluence of best for brides-to-be this spring. Bottega Veneta’s crisp, draped dresses and Erdem’s accurate long-sleeved applique frocks would be absolute for a chichi burghal wedding, topped with beauteous best jewellery. Chloé’s fluid, fair sleeveless cottony clothes with pleated chiffon train, or Rochas’s chiffon cottony dress with abounding skirt, would be air-conditioned abundant for a bells abroad.
And clashing acceptable bells dresses, looks from ready-to-wear collections assignment on earlier brides. Jil Sander’s admirable ruffle-front shift, for example, would attending affected on a helpmate of any age – and you could abrasion it for years afterwards the big day, too.
Bells Boutique, from February 16, net-a-porter.com
Buy added bells dresses from the Telegraph Appearance Boutique
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