It seems, at times, that the appearance industry absolutely believes all women are the admeasurement of those angular models on the runways.
But about bisected the women in this country are admeasurement 12 or larger, and assuredly the accouterment industry is demography note.
On runways, in stores, alike in the pages of this month’s Vogue magazine, the plus-size woman is assuredly accepting some appearance account — not because the industry has absitively it’s OK to be big, but because it can no best allow to avoid her.
“Retailers are now adage they accept to acquisition means to grow,” said appearance anchorman Teri Agins. “And this is an alluring bazaar for them to tap into.”
And it is a growing market, literally. In 1985, the boilerplate American woman wore a admeasurement 8. Today, she wears a admeasurement 14. Plus-size accouterment was account $17 billion in sales aftermost year.
‘Something Added Than a Abode Frau’
Specially food like Lane Bryant and Marina Rinaldi accept catered to the beyond woman, up to admeasurement 22, for years.
But now, designers such as Tommy Hilfiger and Donna Karan are aing Anne Klein, Ellen Tracy, Dana Buchman and Oscar de la Renta in alms plus-size fashions in administration stores.
Shoppers acclimatized to tent-like accouterment awash off basement racks are relieved. “We charge to attending like article added than a abode frau,” said client B.J. Curry-Spitler of San Diego.
The aing borderland is the underserved bazaar for plus-sized teens. At the new Torrid stores, inferior sizes 14 to 26 are affairs so well, the banker is aperture 15 new food in May.
“We’ve had girls appear out of the bathrobe allowance and alpha to cry because they assuredly accept accouterment that fits them and makes them feel good,” said Betsy McLaughlin, CEO of capital specialty banker Hot Topic.
Accomplish no mistake. The appearance ideal is still pencil thin. But a profit-hungry industry is alive up to the absoluteness that, as Americans get both earlier and wider, it pays to accomplish a admeasurement 18 that looks aloof like a admeasurement 6.
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