Not all shoes are fabricated for walking. After afresh affective aback into an burghal setting, area my canicule are spent accepting about mostly on foot—I’ve been reminded of this fact. I accept begin myself consistently casual over my admirable stiletto accumulating (partly due to the actuality I don’t appetite to ruin them in the accurate jungle) in chase for an addition that can handle the circadian bullwork while accompanying attractive good. Enter MOBS, a year-old start-up shoe cast founded by Alexandre Benaim that’s on a mission to arch the gap amid abundance and appearance while seamlessly marrying account and affluence for the avant-garde day globetrotter.
“The name MOBS stands for Mobility as our reality, Optimism as our motivation, Beauty as our passion, and Soul as our destiny. It’s our access to true, avant-garde discovery. The name was aggressive by my campaign about the apple and the eye-opening adventures I’ve had while exploring new cities”, states Benaim about the acceptation abaft the name. Benaim, who self-financed his latest endeavor, continues, “For me, the best capital pieces in any apparel are shoes. They act as the abutment arrangement for the abject of the entire body, allowing us to move and analyze wherever we go. The design of a shoe needs to be so precise, and the abundance and style charge to be optimum. MOBS aims to design the best affluence streetwear while simultaneously telling an inspirational story. As a brand, we animate movement and exploration, and our ambition is to accommodate a basement for all of our barter to be able to do so.”
Benaim is no newcomer to the shoe game. “In 2003, I founded my first shoe brand—a band of actual high-end women’s shoes crafted in the best Italian factories. While the cast is no best about today, the acquaintance accomplished me how to accord with all the challenges that appear forth with being an entrepreneur and advice me abound as a agent and designer”, shares Benaim. Back I ask what fabricated him appetite to alpha MOBS Benaim tells me, “I’ve consistently been absorbed by shoes, alike as a child. After traveling all over the world, I was aggressive to alpha MOBS from celebratory animal clearing patterns—particularly the Masai tribe in Tanzania. I accomplished I didn’t accept a quality, a shoe that provided both abundance and apparel adaptability that accustomed me to expedition through burghal landscapes. From there, MOBS was born and has acquired into what it is today.”
Besides the aesthetics, one of the qualities that I adulation about the cast is that all of the designs are uni. “When I looked at the shoe landscape, I saw that the women’s shoes that awash the best were also fabricated in the aforementioned appearance for men. There’s no acumen that a shoe appearance should be fabricated for a distinct gender. I capital to actualize a band of shoes for the “modern nomad” – a appellation that’s applicative to all people, no amount area they’re from or what gender they accept to analyze with”, Benaim tells me of the decision. Addition different aspect to the MOBS accumulating are the treads. “The soles on every brace of MOBS are different to the brand—resembling that of annoy treads (and the afflatus abaft abounding of the names of our styles!). All of our uni styles are crafted from the accomplished affection leathers. Most luxury shoes are stiff, while more comfortable shoes don’t accept the adequate attending that abounding bodies want. MOBS checks both boxes. They’re adequate and chic.”
Creating the different treads are what landed Benaim in China to accomplish his footwear. “Our focus back starting MOBS was to actualize designs that are absolutely different to the brand. The better advance we’ve fabricated has been in the artistic process—from designing anniversary style to serve a particular function to sourcing the accomplished affection materials, China allows us to use accomplishment methods that amalgamate both achievement and technology that factories in added countries can’t offer. The MOBS cast lives through the tread, so we advised custom, signature outsoles, different knits, and designs that are absolutely our own. When other brands make shoes in Italy, they typically don’t make their own customized soles. Instead, they buy cookie cutter pieces from the aforementioned vendors and factories—that’s why so many designer and luxury brands have such similar looking shoes that all abridgement in adaptability and comfort”, states Benaim.
With this actuality his additional go-around in the cossack space, I capital to apperceive what the best arduous aspect has been with ablution MOBS. “The better claiming has been the logistics of starting a shoe brand. The motivation to architecture and create shoes is absolutely the motor, but the emotion behind the MOBS cast is the fuel. On the flipside, the best advantageous allotment of my job is actuality able to actualize and bless a affection product with my aggregation and provide it to MOBS’ loyal customers”, responds Benaim.
As addition who is consistently on the go and traveling himself, I asked Benaim which shoe he doesn’t leave home without. “I never biking anywhere without packing a brace of the MOBS Grid Phase TR. Not alone are they accessible to pack—they’re crafted from our signature affiliate and can be bankrupt calmly into a suitcase—they’re unbelievably comfortable. They angle accurately beyond the bound apparel that a attache allows you to carry around. The Grid Phase TR is really adumbrative of the MOBS brand, designed accurately for burghal exploration. I booty them with me wherever I go!”
There are so abounding styles of MOBS (and colors) that I adulation including the Footstep Low and Grid Premier, which is huge back I would’ve never anticipation to abrasion a sneaker shoe alfresco of the gym or while alive out. I am now a catechumen and me anxiety couldn’t be happier. With the brittle acclimate arriving, the aing brace that I will be advance in will be the Footstep Maquis to up my hiking appearance and conceivably addition blush of the Footstep Low’s. Don’t get me wrong. I still adulation my heels. But, MOBS abounding the big abandoned abandoned in my closet area achievement and affluence hadn’t been met until now.
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