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Fall in adulation with abatement actualization trends from Macy’s Presents The Edit, curated by Macy’s Actualization Office, and analysis out new “How to Wear It” content

Must-have abatement collections accommodate INSPR, Skinnygirl Jeans and Levi’s Bound Collection

‘Remarkable You’ abatement attack atom actualization arresting women paving the way for approaching generations

As abatement ushers in cool, brittle weather, Macy’s fashion, accessories, adorableness and home articles are a antecedent of afflatus to advice cross the season, dress with confidence, and acquisition the best arresting adaptation of ourselves. Aggressive by the axis of a new leaf, the season’s accessible and airy actualization options serve as capricious pieces for the acknowledgment months. Curated by Macy’s Actualization Office experts, these trends can be explored in Macy’s Presents The Edit, the agenda destination for of-the-moment assortments, area barter can analyze how to actualization their admired It Account items in the new “How to Wear It” section. Self-expression is axiomatic and effectively relayed in “Remarkable You,” Macy’s new television atom which showcases six women as they anniversary booty on their day.

This columnist absolution actualization multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20180910005520/en/

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“Fall is one of our best trend-focused seasons, with aerial actualization and animated bathrobe at the beginning of all we do,” said Cassandra Jones, chief carnality admiral of Macy’s Fashion. “The seamless curation and alternative of items stems from our acceptance that if you attending good, you’ll feel good, and we appetite altered actualization options to atom that feeling. This fall, our barter will see this bulletin in ’Remarkable You,’ featuring relatable women who are application actualization as a bureau to ascertain their arresting selves.”

Macy’s new television spot, “Remarkable You,” follows six alarming and arresting women who are paving the way for approaching generations. Underscored by No Doubt’s iconic canticle “Just a Girl,” the atom follows them during their morning bathrobe ritual and their jobs, assuming how actualization is their armor and equips them with aplomb to booty on the day. The absurd heroines accommodate Tiffiny Blacknell, a alive mom and accessible defender; Mishaal Ashemimry, an aerospace engineer; Patricia Valoy, a civilian engineer; Vanessa Beckman, a 4th cast teacher; JoAnn Falletta, an orra conductor; and Becky Hammon, a able men’s basketball abettor coach. While they are anniversary different, the six assorted women acquisition their own arresting selves through their estimation and administration of abatement actualization trends and must-haves, reminding admirers that they, too, can acquisition the best of abatement actualization and themselves at Macy’s. From ablution a rocket into apogee to alarming adolescent minds, we all accept the abeyant to do arresting things.

Produced by Macy’s bureau BBDO New York, the 30-second atom will run on arrangement and cable from Sept. 9 to Oct. 6, with a best anatomy 60-second atom active online during that aforementioned time. The attack will additionally run on Macy’s amusing platforms, including Facebook and Instagram.

Supporting the attack blur will be two altered Instagram Adventure executions occurring account on @macys: “The Pretty*Smart Arcade Experience,” which allows followers to boutique for articles that represent the duality of women today, above a atypical actualization message; as able-bodied as the “Remarkable Templates” which acquiesce followers to abduction and allotment their own arresting selves.

Fall Actualization Trends

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This fall, barter will acquisition their arresting with the advice of Macy’s curated arrangement of abundant abatement actualization trends. For women, fun, feminine suiting in avant-garde checkerboard prints will accomplish active turn, while midi-length dresses in aerial floral designs acquiesce for all-day abundance and glam. Actualization figure Rachel Zoe brings her glamourous, bohemian designs alone to Macy’s with a limited-edition abatement capsule, Zoe by Rachel Zoe, giving the multi-hyphenate woman aggregate she needs to seamlessly alteration from day to night. Account jackets get a adventurous amend with moto and athleisure looks commutual altogether with abounding skirts and blooming dresses. Women can beat anniversary day with a adventurous red bag absolute for captivation the day’s essentials, and add bend to a archetypal attending with account sneakers. Brownish shoes and boots will command the absorption of any meeting. Add an abrupt aberration to beard with air-conditioned headbands, barrettes and clips. Complete the head-to-toe attending with fishnet and brownish hosiery abiding to accompaniment any outfit.

Story Continues

Leading the actualization allegation this abatement is the barrage of INSPR with amusing media superstar Natalie Lim Suarez of Natalie Off Duty. The limited-time accumulating speaks to some of the best trends of the division featured on Macy’s It Account with account sleeves, ruffles and ruched silhouettes. The aboriginal accumulating will be accessible at macys.com starting Sept. 12 and in baddest aliment at The Market @ Macy’s on Sept. 15. INSPR is a new affectionate of cast focused on aerial quality, aerial actualization artefact through limited-edition collections at an affordable price. INSPR collaborations with designers and creators will consistently reflect the latest trends in fashion.

Also advancing to The Market @ Macy’s this September, is Skinnygirl Jeans, a anatomy across-the-board band that celebrates all women launched by ONE Jeanswear Group and Bethenny Frankel. With jeans for every(body), the band actualization denim, affiliate tops, and jackets including a ambit of denim fits in sizes 24 – 34 and 14W – 24W. The accumulating launched aboriginal at baddest The Market @ Macy’s locations on September 9. To bang off the launch, Bethenny Frankel will be at Macy’s Herald Square in New York City on Sept. 12, from 6 to 8 p.m. assuming off the collection. Appointment macys.com/events for added information.

Menswear gets a avant-garde and accidental advancement this abatement with a pieces curated by our Actualization Office experts. Joggers and clue pants are aing with covering adviser jackets and denim truckers creating a air-conditioned and effortless style. Bright blush loafers and dress shoes commutual with aphotic denim and letterman-style sweaters add a blow of fun to a adult look. Barter can mix up their acceptable abatement pieces with artistic layering and analogous athleisure sets. Camouflage and attenuate checkerboard patterns add a nice ability to outlive and suiting, abiding to accomplish this abatement the best beautiful yet. This fall, Macy’s will additionally bless men’s accessories with the barrage of its first-ever “Watch Drop” program, featuring limited-edition watches from 11 acclaimed brands, all created or re-issued for Macy’s with a adventure to acquaint – from best and awakening styles to a anniversary of a appropriate occasion. Every Wednesday until Oct. 24, and on Nov. 14 and Nov. 21, a accommodating cast will absolution a watch (or watches) in bound quantity. Analysis out macys.com/watchdrops for the accessible drops.

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The Levi’s Bound Accumulating created for Macy’s is aggressive by the 90s with best accouterment and denim pieces for both men and women. Ladies can add a pop of blush to abatement layering with checky adviser jackets, denim windbreakers and abstract jeans, all in Levi’s signature red, white and blue. Varsity-style band detail gives a avant-garde blow to archetypal t-shirts and jeans. Men’s pieces accommodate trucker jackets with a beginning baseball collar, bombers in show-stopping red corduroy and capricious options, and cone-shaped denim that accomplish jumping aback to the 90s easy. The archetypal tees affection iconic accouterment logos in chenille for an animated look. All pieces are accessible in-store and on macys.com.

Fall Beauty

There’s no abridgement of ball and power-looks this division in adorableness with articles and trends that will acquiesce self-expression and add arresting flair. Barter will about-face active on a night out with a beam or brownish eye and a high-shine highlighter to accord off aerial vibes. For a added feminine and structured appearance, try a ability boring attending with a able brow, a jet atramentous cat eye and a abounding lash. This attending is all about a able eye and can be taken from day to night. After that glam night out, the architecture charge appear off and accord bark a adventitious to breathe and recover. Macy’s new and accustomed skincare favorites, like RITUALS, IT Cosmetics, Sunday Riley, Murad, and Mario Badescu are a few brands that will accord that fresh-faced feel to be accessible to accouterment the day or night.

To complete the look, acquisition your own arresting aroma this fall. Macy’s makes it accessible to body a claimed aroma wardrobe, with an arrangement of sprays for all of life’s occasions – baddest from six altered aroma families (fresh, floral, sweet, citrus, spicy, woodsy). JOY by Dior, the newest aroma to the Dior franchise, is the must-have aroma of the season. The active aggregate of flowers, citrus, copse and musk actualize a arresting activity of JOY! Jennifer Lawrence brings a beginning and active attendance and action as the new face of the line.

Fall Home and Entertaining

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Throughout autumn, Macy’s home arrangement is ashore in arresting touches of accustomed architecture consisting of affluent and amateurish woods, ablaze metals and busy textiles. Barter will be able to carriage their home to that of a avant-garde farmhouse, authentic by ample and anatomic aesthetics. Whether adornment or absorbing this fall, actualize a crossover amid acceptable and a with a cornball arrangement that marries the amore and artlessness of a Martha Stewart Accumulating farmhouse batt with the change of Thirstystone marble crudité and cheese boards. Galvanized and worn-in metals from Hotel Accumulating are the hottest trend in barware this season, and ability items, such as the Kilner Butter Churner and Asobu Cold Brew Coffee Maker, are change must-haves in the kitchen.

For added afflatus on this season’s must-have’s in fashion, adorableness and home, arch over to Macy’s Presents The Edit and analysis out the new “How To Wear It” page.

In-store Arcade Parties

In anniversary of abatement fashion, Macy’s will host 55 in-store arcade parties that highlight tips for award the arresting you through fashion. The arcade parties, demography abode in aliment beyond the country throughout September, will affection Macy’s Presents The Edit and It Account items. Barter will adore fashion, aliment and fun with activities like the alternate INC actualization claiming award-winning wheel. Appointment macys.com/events for added capacity and a account of events.

About Macy’s

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Macy’s, the better retail cast of Macy’s, Inc. (NYSE:M), delivers actualization and affordable affluence to barter at about 650 locations in 44 states, the District of Columbia, Puerto Rico and Guam, as able-bodied as to barter in the U.S. and added than 100 all-embracing destinations through its arch online abundance at macys.com. Via its stores, e-commerce site, adaptable and amusing platforms, Macy’s offers characteristic assortments including the best adapted ancestors of absolute and actualization brands for him, her and home. Macy’s is accepted for such ballsy contest as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as able-bodied as amazing actualization shows, comestible events, annual shows and celebrity appearances. Macy’s flagship aliment — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are accepted internationally and are arch destinations for visitors. Building on a added than 150-year tradition, and with the aggregate abutment of barter and employees, Macy’s helps strengthen communities by acknowledging bounded and civic charities giving added than $52 actor anniversary year, additional 153,000 hours of advance service, to advice accomplish a aberration in the lives of our customers.

For Macy’s media materials, including images and contacts, amuse appointment our online pressroom at macys.com/pressroom.

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