Van Heusen is putting Ultimate Fighting Championship athletes in suits, and it seems to be a acceptable fit.
According to Adweek, Van Heusen is the aboriginal men’s dress accouterment provider to accept a advocacy with the Las Vegas-based promotion. The affiliation will become official during UFC 227 on Saturday.
In a afresh appear commercial, bantamweight best T.J. Dillashaw and above welterweight appellation amateur Stephen Thompson are appointment mates who appoint in a affray back Dillashaw becomes affronted by the complete of “Wonderboy” audibly slurping his alcohol through a straw.
The atom is advised to advertise the adaptability of the “Flex Collection” accoutrement as Dillashaw and Thompson bandy punches and bliss at anniversary added in a cubicle-turned-cage environment. The accouterment band has been on the bazaar for about four years.
“I appetite bodies to accept that the artefact works, because it does. If it can amplitude this abundant on them in these conditions, it is acutely article that would be accordant to them,” Mike Kelly, CMO of Van Heusen ancestor aggregation PVH Heritage Marketing told Ad Week.
The timing of the ad formed out perfectly, as Dillashaw is appointed to avert his bantamweight acme in a rematch adjoin Cody Garbrandt in the UFC 227 amateur at the Staples Center in Los Angeles. Van Heusen will accept its logo on the Octagon canvas on Saturday.
“We didn’t plan it this way but T.J. will be in a appellation action for a pay per appearance event. As allotment of the advocacy with UFC, we capital to be in the space, we capital to be ancient and central the space,” Kelly said.
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